We recently had the opportunity to plan a super fun event for Brit + Co as a launch to their new San Francsico office, and we're excited to share this wonderful experience with you.
Brit + Co is a company led by founder & CEO Brit Morin. Using an online platform to inspire a growing digital generation, they offer many ideas and tutorials that peak the interests of creative minds to make. Their creative recipes can be found through a variety of Brit + Co’s outlets including their website, email subscriptions, mobile app, monthly Brit Kits, and the Brit + Co Shop.
We were brought on board to help plan a program for a fun, DIY inspired mixer that would be equally bright and upbeat as Brit + Co themselves! The goal was to create a unique, intimate event for a small group of movers and shakers that included top bloggers and influencers, familiarizing them with Brit + Co's brand. With a 35 person guest count, a little over a month to plan, a great team of creative sponsors, an awesome new Brit + Co office as the venue, and a custom blend of White Label’s Sweet Flora and Love Lines as our base, we designed and produced this Not Your Ordinary Tea Party.
A glimpse of the event began with an invitation from our White Label’s Love Lines.
Guests were greeted with Chocolate Rocket mini tea lattes upon arrival, and Brit Morin herself offered a warm welcome to her guests.
HuntLittlefield, one of our White Label collaborators, created petite floral vignettes with a muted color palette to allow Brit+Co’s vibrant and playful company colors to highlight the event.
David’s Tea sponsored a refreshing assortment of beverages, including a DIY tea station, Tea Cocktail Bar and a preview of their new Fall 2013 Tea Collection. Featured DIY tea flavors included green, oolong, black, white, fruitful and herbal teas. A Strawberry Rhubarb Fizz cocktail was also a hit amongst the guests!
Evernote sponsored all of the food catered by Craftsman and Wolves, which featured an interactive DIY sandwich station. In true Brit + Co style, guests were able to design their own coasters using washi tape, and build their own bite-size sandwiches. Craftsman and Wolves also displayed sweets that included chocolate marshmallows, passion poppy & caramel chocolate madeleines and strawberry olive oil cake.
Splashes of Brit + Co’s vibrant brand colors were used to bring the space to life. Coincidentally, these colors also paralleled White Label's Love Lines and quickly became an inspiration for decor. To bring in some DIY elements that was so representative of what Brit + Co's brand stood for, we created Instagram stations that allowed guests to style their food and upload their creations.
Guests were gifted take-home bags that included "Summer Soirée Party” Brit Kits and tea starter kits by David’sTea.
This was a great event that allowed Brit + Co to showcase their new office, mingle amongst their creative peers, and highlight their brand. Although there was no wedding cake, escort cards or bridal bouquet, the White Label service was perfect for this intimate event to be brought to life to hit the perfect DIY spot!